Dating sites are commonly ranked by revenue and number of members. e Harmony, for instance is one of the industry’s trendsetters.This site charges members a fee per month for membership.But with hundreds, if not thousands, out there, it's tough to get a critical mass of users. " That's what dating industry veteran Sam Yagan -- he founded Ok Cupid in 2003 -- said is most important. (The site is largely free but users can pay to upgrade their services.) In 2011, But for the aforementioned apps -- along with Coffee Meets Bagel, Hinge, Happn, Tinder and countless others -- profitability is a long ways off.And that's key to attracting investors and eventually turning a profit. Many haven't even introduced a plan to monetize their services.With over 20 million members, radio and TV advertisements and a vast internet presence, they are truly an effective income-generator. charges .99 for a one-month membership while boasting about its 29 million members.May 31, 2017 Explore the circular, ongoing nature of fundraising.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.In fact, recent studies commissioned by online dating sites show that as many as 30 percent of newly married couples first met through the click of a mouse.You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?Some, like Coffee Meets Bagel, use a "freemium" model, where the basic service is free but additional features can be purchased. (Tinder Plus is expected to roll out in March, but the price structure has yet to be unveiled.) For now, most dating startups are laser focused on growing their user base. The ideas aren't transformative." Yagan, who heads up IAC's The Match Group (which encompasses Match.com, OKCupid and Tinder), agreed."I think 10 or 15 launch every week, and at the end of the year, about one or two of them will actually still be up and running," said online dating analyst David Evans. "It's much easier to make a cool and catchy app on mobile -- it looks slick and gets attention," he said.With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.It’s not clear that the young and perky are the best market for corporate matchmakers.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.The number of people employed in the field is expected to increase from 15,606 in 2011 to nearly 17,000 by 2016.The growth is fueled by a high profit margin, a low (but increasing) barrier to entry and a falling social stigma against meeting your mate online.